microinteractions.pdf

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Praise for Microinteractions
“ Microinteractions is a book I’ve wanted for a very long time. I’ve needed a thoughtful,
insightful, and concise understanding of how to look at interaction design at the atomic
level. Dan’s delivered that in spades.”
—Jared Spool, User Interface Engineering
“ Microinteractions is an essential guide to designing in today’s world where a typical person
touches a hundred different user experiences each day, and only the clearest interactions
will turn a new user experience into a cherished product.
“In this book, Dan Saffer turns the Cognitive Walkthrough on its head and takes it to the
next level, creating a new model for defining interactions and illustrating the strength of
designing for moments rather than systems.
“An easy, jargon-free read and an invaluable reference, Microinteractions is packed with
vital principles backed up by a wide spectrum of useful real-world examples of what to do
and what not to do. You’ll get something out of reading any two pages and even more out
of reading them again. The book is an example of its own teachings. Approachable, but with
deeper insights as needed.”
—Kevin Fox, designer, Gmail
“Saffer has written an excellent, compact, and eminently readable volume on a subject
under-valued and under-discussed in our industry: the art and science of creating small,
delightful moments in our daily interactions with technology. I recommend it to any
designer or programmer looking to enhance the desirability and polish the utility of their
apps, sites, or services, one interaction at a time.”
—Robert Reimann, Founding President, Interaction Design
Association (IxDA); Principal Interaction Designer,
PatientsLikeMe; co-author, About Face 3 (Wiley)
“Dariel Fitzkee, the famous magician’s magician, once stated, ‘Magic is both in the details
and in the performance.’ Interaction design is just like that. It is in reality creating a user
illusion out of many tiny, nuanced, interesting moments. Dan’s book, Microinteractions,
shines a magnifying glass on these moments and teases out how to go from a good to a great
‘user illusion.’ I highly recommend this book to every designer and implementer of user
experiences in any medium.”
—Bill Scott, Senior Director UIE, Paypal
“I have never before seen a book drill down to this level of detail into how interactions (let
alone microinteractions) actually work. It is one of the better books on interaction design
I’ve read. I’m going to give copies to my designers and product managers and require that
they read it and explain it back to me.”
—Christian Crumlish, Director of Product, CloudOn
Microinteractions
Dan Saffer
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