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NASH
CARP CATCHERS
DIARIES
SEAN LEVERETT
INSIDE
THIS MONTH...
New
Products
The Word
From The Top
Photography
Tips
THE
WORD
FROM
THE TOP
Kevin Nash
I
t only seems like yesterday, the year was under way with snow
on the ground and now it’s already bloody June. Or should I say it’s
‘laming’ June – not!
We’ve had the coldest spring I can remember and now it never
seems to stop raining, still the positive is that this wet humid weather
is really kicking off the wildlife, we are getting amazing insect hatches
at our lakes and the ish are responding, thus fat, healthy and having
it!
I personally have been doing a lot of loater ishing lately, I will
confess that it’s not something I’ve focused on in past years but I’ve
really got into it and I’m learning a lot which is epic and one ofthe
wonderful things about carp ishing – you never stop learning.
On a less pleasing front, our supply of product is really crap at the
minute for which I give my deepest apologies. I guess you guys and
girls don’t want to hear excuses you just want your gear to go ishing
– none the less this is out of our control. No company can supply
in the ishing industry or outside. The problem is that China cannot
cope with the up-surge in orders after last years recession where
50,000 factories went bust and millions of Chinese people were laid
off work, so like I said, sorry but please bear with us.
Have a great summer and get
those Bolt Machines out –
they’re awesome!
All the best,
Kevin Nash
*Kevin with a recent surface capture
3
LIFE AT NASH
Alan Blair
I will probably start every piece like this – “It’s been
another busy couple of months”!!! But busy is good,
I like it this way and as usual there is a real buzz at
Nash.
It’s now the middle of June and everything has really
kicked off! What with the lovely warm weather and the
majority of ish starting to get over their spawning period,
the tackle shop tills are ringing and we’re dispatching
lorry loads of goods a number of times each day.
Although that statement may appear like everything is
going sweet, it isn’t, let me explain. Yes, we’ve got the
innovation, selling loads of pukka product and creating
that demand, but there are plenty of hurdles along the
way, the big one of late is ‘Supply’.
If you are one of the people who in recent weeks have
gone to their local tackle shop to purchase an item
of Nash gear and it hasn’t been available, then I must
apologise.
Although we are all working to the absolute maximum to
meet your demands, there are problems with suppliers
that are beyond our control. I totally understand that
when you go to a tackle shop and that item isn’t there, you guys don’t want to hear the excuse
– it’s late because of our suppliers. We pride ourselves on our level of service and excellence
that is renowned throughout the trade; we try our hardest to look after our valued customers
too, let me briely explain the current facts.
Obtaining product this year is proving problematic for all suppliers of ishing tackle, in fact there
is a worldwide supply problem across all types of manufacture. This has been caused by last
year’s recession - in China alone, 50,000 factories closed and hundreds of millions of people lost
their jobs. America has now recovered and
is placing substantial orders in the Far East
where there are insuficient raw materials,
manufacturing or workers trained to cope
with this up-turn.
This has impacted on the ‘lead times’ and
therefore all shipments are overdue by an
average of 60 days.
So again, I can only apologise and say
that this is a matter of utmost urgency for
Nash and we are doing everything possible
to rectify any supply issues as soon as
possible.
On a brighter note, around three weeks ago it was ‘Christmas Day’ in the ofice when Kevin and
myself opened 14 boxes of 2011 product samples. Of course, not everything was perfect (and
in some cases way off the mark) however a lot of the ideas that had been conceived, discussed,
researched, designed and evaluated were inally in the ofice ready for the next step to move things
forward. One particular product is a new innovative design unhooking mat. I actually forgot the
relevant information to give to our supplier for this product and as a result had to think on my feet.
I ended up creating the said product using a piece of A4 paper, scissors and a stapler! We have
received the sample back and its perfect, that’s job satisfaction.
We are now creating notes and feedback on all the relevant product and already a vast amount
of the items are out on test – either in or around the on site lakes, or out on the bank with our
consultants. I’m really buzzing and can’t wait to start letting you guys know a little more.
The Nash Fishery Roadshow is another exciting venture that we are experimenting with this year.
Without doubt, the best way to explain something to someone is face to face with the product
available, it’s even better if you have a lake nearby! That was the thought process of the Nash
Fishery Roadshow. Find a suitable venue, get the Nash team down there and demonstrate, teach
and educate the angler in everything from Spodding to ish care to bivvy cooking and creating rigs.
At each event we cover all elements of carp ishing in live, on the bank scenarios allowing the visitor
to use the product and make their own mind up about it.
So far we have visited Linear Fisheries in Oxfordshire, Cobble acres in Norfolk, Birds Green in
Essex, Todber Manor in Dorset as well as events in Belgium, Holland and France!
I’ve received plenty of very positive emails from the general public (and tackle shops) in both the UK
and Europe and although it’s a new concept for Nash, its deinitely working and I hope that anyone
who has visited an event found it an enjoyable and worthwhile experience.
Overall, all shows have been a massive success for Nash. Yes, maybe a few more visitors would
have been nice, however I do believe that too many people will just decrease the amount of
attention that each visitor receives. Its all about a good balance, correct venue, location, level of
advertising and promotion, all of which I have taken on board to ensure the next shows we do will
be even more successful.
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