ExpertsAcademy-Bonus-ArmandTranscripts.pdf

Armand Morin

Thank you. Do you want to go slow or fast? Do you

want to make money slow or fast? Of course, if you

want to make money slow, you're a loser, right.

that book to me and a handful of other marketers.

It’s kind of cool.

Could this give you credibility as a speaker, coach,

author and everything else? How many people have

heard of the movie The Secret ? After much therapy

and tens of thousands of dollars I wasn’t in The

Secret . I can say that now clearly.

We're going to show you something new and

different. What we're going to talk about today

changes every single day. It’s something brand new

and have only shown it three times before publicly.

How many people have ever heard of the Internet?

If you type my name into Google you’d find my name

is on about 744,000 websites. Let me ask you a

question.

I was not in 'The Secret', but 40% of the speakers in

the 'The Secret' have come to my trainings or have

worked with me to help me help them build their

careers. If no one knows who you are that’s great.

If people know who you are, even better, but we can

take who you are right now and turn you into a

celebrity almost overnight.

How many people suck at speaking? If you're a

speaker, could that get you more speaking gigs? If

you're an author could that get you more speaking

gigs? If you're a coach, would that get you more

coaching clients? It would get you more of

everything.

We're going to show you the techniques, not the

stuff people taught years ago, but the things people

need today. That will be the most important part

because the Internet changes every single day.

If you go to Yahoo, you're going to find out my name

is on about a million websites in Yahoo. If you go to

MSN, my name is on another 400,000 plus

websites.

When you're building your business you're going to

get on some lists and some lists carry more weight

than other lists. I’m not talking about email or

mailing lists I’m talking about the cool types of lists.

For example, if you go to Amazon right now and

type my name in, you’ll find out I’m one of the most

referenced marketers in the world. Every one of

these books mentioned me my techniques and the

things I created on the internet or the strategies I’ve

used to change the way people do business on the

Internet.

For example, in the mail I received this. It says, “His

Royal Highness, The Prince of Wales, President of

the Prince’s Trust request the pleasure and the

company of Mr. Armand Morin at a gala dinner to

celebrate the 30 th anniversary to celebrate the

Prince’s Trust to be held at Buckingham Palace on

Thursday, March 16, 2006.”

How many have heard about the book Guerrilla

Marketing ? Jay Conrad Levinson is a very good

friend of mine. If you open up to the very beginning

of Guerrilla Marketing , you’ll see that he dedicated

Is that cool? Those are the kind of lists you want to

be on.

www.ExpertsAcademy.com

Sir Richard Branson is getting ready to do his next

fundraiser, Rock the Casaba event and I got an

invitation in the mail.

shop and then someone said party. We know where

some people stand.

When I was in England my wife went shopping as

she normally does when I’m out of town. This is

what she bought. As my income grew so did my

wife’s buying habits along the way. That’s okay

because every once in a while I too, have an

inclination to go shopping.

Is that cool?

Think about the things that can happen and once

you get on the right list, once you start building your

credibility and notoriety out there. We're going to

show you specific techniques about how to do that.

When I go shopping, I’m in and out. This is what I’m

in the process of purchasing right now. It’s my new

house here. Fifteen thousand square feet, enough

room in my attic to hold a seminar for 150 people.

Think about that.

When I was in Buckingham Palace, think about this,

I’m a guy that used to sell vacuum cleaners door to

door. Just a few short years ago I was knocking on

people’s doors and selling them a $1600 vacuum

cleaner. Now, I’m standing there in the middle of

Buckingham Palace.

The first 150 at the back of the room will be doing it

in my attic. This is one of those dreams for me and

definitely the last house I will ever buy. It’s one of

those dreams.

Kevin Spacey is there, Ridley Scott, Kathy and Rick

Hilton, Prince Charles is there. While we're having

dinner, Simply Red comes up and plays for our

dinner music. That is cool dinner music.

How many people have a dream? The dream is

something that you must have. I’ve always wanted

a house with a circular driveway, with two big

staircases going up; one that I could say has wings

on the house.

I’m getting ready to go to Buckingham Palace and

it’s a black tie affair. I have my tuxedo out and I’m

getting ready and ask my wife, “Where are my black

socks?” She said, “I think you packed them.´ I said,

“No.”

I work out of my home and that's the nice part about

what I’m going to show you. I run a fairly large

company and I’ll tell you about that. I work 100%

out of my home, I only have seven people working

for me, and we're able to do millions of dollars each

year.

Now I have two choices. No black socks. I can

show up at Buckingham Palace a. with no socks

which would be a cool story, but I could show up

with white socks.

I called down to the hotel and said my name is

Armand Morin, I’m getting ready to have dinner at

Buckingham Palace with Prince Charles and I don’t

have any black socks. Click, the guy hangs up on

me. Then two seconds later I hear a knock on the

door and there are some black socks just like that.

Apparently, they take this whole prince thing very

serious in England.

The reason I’m celebrating is because my company

recently hit $76 million dollars in sales. I told you I

work from home and I have only seven people

working for me. To break that down to show how

fast my company is growing, last year we did over

$20 million dollars in sales.

Twenty five million is probably what we’ll hit by the

end of this year so we grew by five million dollars

and did not increase a single employee. The people

that work for me work from home too. Do you know

why? Because I don’t want to see them.

I just talked to my wife whose home right now with

my daughter who just turned three last Tuesday.

She’s home and it’s a good thing because when I go

out of town, ladies, let me ask you a question.

They work in all different parts of the country. I one

person in Virginia who takes care of my customer

service, my operations manager lives in Mankato,

Minnesota. I have another person in Canada who’s

my affiliate manager.

Those of you who are married, have a boyfriend or

significant other goes out of town, what do you do?

Shop! Wait. I want to point out that someone said

www.ExpertsAcademy.com

There are me, my wife, another person who handles

customer service in Phoenix, Arizona and that's it.

Think about that.

Here is what I’m talking about. I have a friend who

was a country music artist. How many people like

country music? There was a brand new CD he had

and the problem was he was an unknown artist.

It’s not how many people that work for you that

determines your income. It’s how you leverage the

time of those people that makes the difference.

Write this down. Does that make sense?

He helped me to help him market his CD and here is

the website we built for him. It looked like this. A

very good looking guy, Michael Lee Austin, he’s a

good looking individual.

Mike talked a little about the Internet yesterday but

the key to the Internet is leverage. If we can

leverage our time, energy and money we can do

great things without having to do a lot. Do you want

to work more or less?

For those of you who don’t get it that’s me in a

cowboy hat. Do you understand now? Does

everyone see it? Think about this.

We launched this a couple of years ago. I did a

country music CD and using nothing but the power

of the Internet, not in years, months or weeks, but in

four days here is what happened. According to

Billboard Magazine we were the 7 th best selling CD

in the world.

You want to work less but make more money and it

sounds almost impossible in most business models

but on the Internet it’s truly possible. You can work

less, make more money and travel the world at the

exact same time.

Those of you who are speakers, I speak all over the

world. I spoke in front of a crowd of 7,000 people in

London at the L2 an amazing experience.

All these people, not just in country music but also in

all genres of music, if you went to Amazon that week

we were the #1 CD. We broke all the records

Amazon ever had on music in four days using

nothing but the power of the Internet.

In a couple of weeks I do my own seminar in Las

Vegas. After that, I fly from my own seminar out to

England to speak at an event, from there to

Singapore, then back to England, then back to

Orlando, then on a cruise for two weeks.

Think about this. Some guy by the name of Bruce

Springsteen, some people say he’s the boss but

he’s not. Four days, we have never played in front

of an audience and using only the power of the

Internet. We can do this over and over again.

The whole thing is that my business is still growing.

It doesn’t stop. Is that okay if your business doesn't

stop?

How many people are authors? How would you like

to send an email to your list and call a couple of

friends, have them send an email to their list and hit

number 1 status? That is what I’m going to show

you in part how to do today, what I did, how I did this

but in a whole new way that’s even better.

What is the common factor among all of these

people? Norah Jones, Angelina Jolie, Brad Pitt,

Gordon Ramsey, Kate Blanchett, Patrick Dempsey,

Tom Cruise, Ellen Degeneres, Charlie Sheen, Nicole

Kidman and Jennifer Lopez?

We're going to show you how to get results like this.

If you went to Target that week, they automatically

put us on the front page of their website under

country music because of what we did in sales. This

is what the Internet can do for you.

They're celebrities. What else? According to

Forbes Magazine, last year every one of them made

less money than I did. That’s cool.

Anything is possible on the Internet. Think about

dropping the things that are stopping you from

building your business and start focusing on the

things that you want to accomplish, things that you

never thought were possible.

Okay Armand, you make a lot of money and that’s

cool and everything, but why are here? I’m on a

mission and it’s this. I’m expanding my business.

My business is growing at a very rapid pace.

www.ExpertsAcademy.com

Speaking is a large part of my business. How many

people are fee paid speakers? How many people

are free paid speakers meaning you sell products or

services from the stage? There should be more of

you.

The first 30 days she made $3,000. Is that pretty

good? It’s all right. When she asked me what she

should do next, I told her to do the same thing so the

next month she made $6,000. The third month she

made over $10,000 and built an annual income of

over $100,000 a year in 90 days. Is that all right?

Do you think it’s possible for a guy like me to walk

on to the stage and make $600,000- $700,000 in 90

minutes? Does that excite anybody? That is what

can happen if you know how to do this right.

These two guys Tracy Childers, who some of you

may know as Father John and also Stu McLaren,

are both students of mine. They got together and

created a product recently.

I’m looking for a few select people to learn my

business, learn the internet marketing and speaking

side and everything else I do and turn them into

Internet millionaires. Does anybody want to be an

Internet millionaire?

Stu is 26 years old and Tracy is a bit older but these

two young guys put together a product and started

marketing it using the techniques I’m going to show

you guys today. This year that business will do

almost a million dollars in sales.

Eight thousand people every single day start a

business on the Internet. Think about that. Ninety

percent of those people fail because they don’t have

the info, the knowledge, the step-by-step scenario to

do it right, and more importantly, almost everybody

on the Internet is doing it wrong.

This is Val Dawson; talk about coaches, Val Dawson

is a hypnotherapist. One of the techniques I showed

her is simply how to advertise properly.

If you're a speaker, author or business owner, you

need to know how to advertise. I showed her one

technique that I'm going to show you today and for

every dollar she spends in advertising she makes

$26. If you could spend $1 and turn it into $26 how

much would you spend in advertising? All of it right?

The people you see every day online marketing crap

on the Internet are doing it wrong and I’m going to

prove it to you in just a few minutes. My students

have a 94% success rate because we're doing stuff

that’s different, works today, and not the stuff that

worked five years ago. Most internet marketers

today are still marketing like it’s 1999.

I’m not a financial advisor or as good as David Bach

but I can tell you my simply philosophy in that case,

spend

all

your

money

because

you're

The bottom line is you don’t know Jack. This is Jack

Bosch is a student of mine. Eighteen months ago

he didn't know a single thing about marketing on the

Internet. How many know nothing about the

Internet? That’s all right because you have no bad

habits.

guaranteed to get that kind of response.

This is Ray Edwards. You hear about the big

product launches that people are doing, a million

dollars in a day. Many people I know that Mike

hangs out closely with, Frank Kern is very well

known for these million dollar product launches,

John Reese did the first one, and Jeff Walker did

other ones.

He came to my seminar, started working with me,

did his first product launch not too long ago, and did

$1.7 million dollars in seven days from nothing. He

had nothing. Who’d like to do that?

The fact is that Ray Edwards is the guy behind all of

these people that wrote the sales letter to sell all of

these products. When he was working with me he

was doing okay with a six figure business. Shortly

six months after working with me his business

multiplied by ten times.

For some of you it may not be believable. Here is

another case study. Vicky Conley is a student of

mine since last October. She had no experience on

the Internet whatsoever. She still had a job at that

point and she did exactly what I told her to do, not

what she wanted to do but what I told her to do. She

followed it step-by-step.

Think about your income right now. Who would like

to multiply their income by ten times?

www.ExpertsAcademy.com

This is a guy who’s not an Internet marketer; in fact

he’s not unlike anybody in this room. His name is

Alan Reed and he owns a dairy. He sells milk door

to door.

The question is; will this work? Yes, definitely. How

many people are authors? This will work for you.

How many soon to be authors? This will work for

you because part of this process revolves around

building a list. Write that down. You need a list of

people to market to.

In some places in the US they still do this, Idaho

specifically. Alan worked with us. What am I

supposed to do with a guy that doesn't sell on the

Internet? I don't know.

You can have the greatest business in the world but

if no one knows about it, it doesn't matter. How

many people have a website? Keep your hands up

for a moment. I want to prove something to

everybody right now.

I showed him the techniques I was doing and he

took everything I showed him, applied it to his

business offline and suddenly his business started

growing. So much so that he milked his cows dry.

He raised the price on his milk three times, his milk

in that area is six times the average price in the

grocery store and he still can’t make it fast enough.

Keep your hands up only if your website is getting

more than a thousand visitors a month. Whoa. We

just had a mass exodus.

Keep your hands up if your website is getting more

than 5000, 10,000, 25,000, more than 100,000 or

more than 500,000 visitors a month? My websites

get about five to six million visitors a month. I’ll

show you some of the techniques that you can start

driving traffic immediately.

I asked him one simple question. What do you

make the most money on when you have milk? He

said ice cream. Now Alan started marketing ice

cream nationwide on the Internet and now his ice

cream is now rated the United States best tasting ice

cream by several magazines. Think about that.

Speakers; we're going to show you how get more

traffic, more speaking gigs and how to become an

authority in your niche overnight.

This guy you’ve never probably heard of. His name

is Mark Skaggs. Mark is unlike anyone you’ve ever

seen, he’s very calm and quiet but I bet you some

people in this room know Mark in an indirect way.

How many people have a message they want to get

out to the world? It’s your responsibility to get that

message out there. Right now you're probably not

doing an effective job of doing it. Would you agree?

How many people are on Facebook? How many

have played a game called Farmville? How about

Mafia Wars? Mark is the guy that created these

games. The question my wife made me ask him is

how do I get free Farmville money and stuff like that.

We're going to show you how to do something a little

different. How many people just want to make an

obscene amount of money? You can give it away or

do whatever you want.

If you look up Farmville and look at the order page

for extra dollars you’ll see the exact techniques that I

show everybody else in how to get more money

from the people doing more pages.

Internet marketing is the key and it’s here to stay.

It’s proven. It’s still here. It’s not going to go

anywhere. In some countries, I think it was Sweden,

just made it a law that high speed Internet access is

mandatory now in all parts of Sweden.

Heather Seitz is in real estate. She does

teleseminars every week and averages $40,000 for

90 minutes in a teleseminar. Think about that.

Ninety minutes sitting from home and you can dress

any way you like.

Most people teaching Internet marketing today are

wrong and that’s the bottom line. They say find a

niche, be the big dog in that niche. Sell a book for

$27 and be happy.

This is Michel and Sylvia Fortin. Michel is the

greatest copyrighter in my opinion the Internet has

ever seen. They started working with me and

multiplied their income five times over.

How many have heard something like that before?

That’s what we’ve all heard. Find a niche. That’s

crap. You don’t want to find a niche because when

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