ExpertsAcademy-Bonus-KoenigsTranscripts.pdf

Mike Koenigs

Brendon:

The reason you do this is because Google loves

video. You type in your topic and videos show up at

the top. Videos are very powerful in search engine

optimization. It’s also very powerful in establishing

rapport so people can see and feel you.

I’ve learned so much from Mike Koenigs, it’s almost

impossible to describe. Many of you have heard of

Mike, have been trained by him; he’s exceptional at

what he does.

He invented Traffic Geyser where you upload it

once, type in the tags, hit enter and it uploads it to all

the video places online, that’s over 50 websites and

your video goes out to the world. It’s unbelievable.

It’s the secret tool that everybody in this space is

using that isn’t probably well known.

He has such a big heart and is such a caring guy.

He won’t admit this, but he’s smart as hell. This guy

is so brilliant, every time I talk to him I think, “I didn't

know I should be doing that.” He always has some

new web strategy or web based idea that is so easy

that all of us can do, it makes me shake.

It’s a little online marketing space that he created

and now it’s gathering a storm. He’s built this hugely

successful organization behind it and he’s one of the

rare breeds that can explain it in a way that it pops

your mind when you see something new but you

also say I can do that and that’s important to me.

I’m always calling and always around Mike. Mike

introduced me personally and formally to Tony

Robbins. Tony and a lot of other people rely on

Mike’s guidance and his connections to

understanding how to succeed in this new world of

online marketing and video.

I count him as a very trusted friend and advisor,

somebody who wanted to share a word with you

about his beliefs about Mike couldn’t be here so we

got this. Can we play that? This is another one of

my friends talking about Mike and extraordinary he

is.

They call on him because he’s a great guy and

super connected, because he’s figured out all these

strategies that all of us can do and because he’s the

inventor of this thing called Traffic Geyser, which, to

me, is the most valuable piece of software I own,

period.

( Video of Tony Robbins plays )

It’s not even software, but a service. Have you ever

gone on YouTube before? When you upload a

video to YouTube for example, something

interesting happens. You have to type in all these

tags, information, and wait for it to upload.

Tony:

Today, I’m here to share and introduce to you a

gentleman who’s a dear friend of mine. He’s helped

me immensely with the idea of how do I get my info

out and engage my customers, and primarily how to

use video to do that through the web.

Then you must go to other video sites and you're

always tagging it and waiting.

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He helped me set up my studio and helped me get

going. He’s been a dear friend, but more importantly

he’s been a consultant to some of the biggest

companies in the world.

over and over again. No matter where you

are, if you're starting out from absolutely

square one, in a short period of time you can

be a recognized expert.

Here is a guy that started literally from nothing, but

back in the early days of the web, back in 1991,

most people forget, back in 1989 is when the World

Wide Web was created. Within a few years he was

already the guy that was writing some of the first CD

Rom games and did some of the first Mac games

that existed for Macintosh.

3. A rapid way to create content.

Many are overwhelmed with the video thing, social

media and social marketing blah- blah- blah but

where do I begin? This is great place to begin and

also a great place to end. Everyone needs to

understand this in order to succeed online.

He became the person that when the movie

industry, was the guy that set up all those initial

websites for Sony, Columbia, Tri-Star and Fox, the

guy that managed or helped some of the largest

businesses in the world, 3M, Dominos Pizza, I

mean, the list goes on.

It’s also a great way to get attention, create buzz

and get discovered. I’m going to tell you a good

discovery story in a moment most importantly, a way

to share your message with the world instantly.

Right now we live in what I believe is the greatest

time in human history because we are living in a

friction free distribution environment. You can share

your message with the entire connected planet and

right now 80% of the populated planet has either

Internet access or mobile phone access.

He’s also shown people how to get started from

nothing. I know that’s what he’s probably most

proud of.

I’m going to introduce to you Mike Koenigs, my dear

friend. Welcome Mike.

There a billion and a half Internet connected users

worldwide and four and a half billion mobile phone

users. This is a great way to get free web traffic,

create community and get fans. It works like crazy

building your list, making money and having fun.

Brendon:

Ladies and gentleman, help me welcome to the

stage your guest expert for this evening, Mr. Mike

Koenigs.

As Brendon said, and I completely agree, if work

isn’t fun life isn’t fun. I believe we have a

responsibility and a right to have fun and be able to

share our message with the world.

Mike:

Thank you. Hi. How are you all doing? This is quite

the audience. It’s nice. I’m going to teach you some

stuff. Are you ready to learn? Keep your energy up.

I just dug this up so here is a story for you. This is

the first time I’ve ever shown this off. Yes, I was an

alter boy.

This is my good friend, John Carleton who always

starts out with “here’s what I got for you.” So, here is

what I got for you today. A couple of nice little walk

aways.

I grew up in Eagle Lake, Minnesota, which is close

to Mankato, where the Little House on the Prairie

town, for those of you old enough to remember that

show; population 763. My dad is a barber, the son

of a barber, I’m the oldest of four and that’s the

whole family down below.

I want to make sure that you walk away from

here with something that you can execute and

do rapidly that gets you instantaneous,

immediate results. It’s easy to understand

and easy to execute.

My sister has somewhere around 1,000 kids. I have

one and my brothers have two each. That’s the

family photo from this summer.

A sure fire way to establish yourself as an

expert and an authority and I have proven this

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I grew up with no resources, no mentors and no

money. I barely squeaked by with a C- average.

The first day of Kindergarten I came home and said

“Mom, I hate school.” It never changed after that.

I didn't realize it was direct marketing, but I loved

direct mail. I loved reading ads and I used to

memorize

the

J.C.

Penny

Christmas

catalog.

Wishing, wishing, wishing.

The alter boy picture, anyone who gets to know me

knows that I’m not the best catholic in the world.

We’ll just say that.

Later on, that came in handy because I love film,

video and music and I started a little company called

Digital Café. It was one of the first interactive

agencies and Tony was talking about that. We did

some of the first branded entertainment which

essentially meant we made video games that would

be commercial.

I had a little strategy and that was in order to get out

of going to school I became an alter boy. They

didn't keep track of whether or not you came back

from class.

We had one called Chex Quest that shipped in six

million boxes of breakfast cereal. Chex Quest was

the name of the game. It still has a cult following

some 15 years later. If you search for Chex Quest

in Google you’ll find the game.

I served funerals so I served an average of four to

six per week. In addition to having class mass

which was our classroom and church mass and then

we went on Sunday too so I usually went to church

about ten times a week.

After my partner and I sold the company, we lived

one of our dreams. We had been working on

independent feature projects, we raised enough

money to make about a million dollar feature, and it

got bought by Warner Brothers. That is where I

learned the first lessons about publishing.

This is funny if you're a catholic. You know the

catholic calisthenics where you just walk like this.

It’s not that funny. If you're a catholic it’s funnier

than hell.

The whole deal is sit down, sit down, stand, sit

down, kneel, stand, sit down, kneel, then stand and

that’s the whole process. That was me and that’s

how I got out of going to school all the way through

almost high school.

The movie and music industry and the book

publishing business kind of operate the same way.

They're a friction type of business. In other words

someone is holding the keys. If you want to get on

TV, who do you have to go through, right? If you

want to distribute a book, who do you have to go

through? All the media has been owned.

Present day that’s my wife and my son. My wife will

be here tomorrow. Many of you know Vivian, my

wonderful wife. I like to say I’m a dad, husband and

a nerd and I was a nerd before it was cool to be one,

before Bill Gates rescued us. It was back when we

got beat up for no reason.

The great thing is that it’s been dis-intermediated. I

love that word. Now Internet marketer, author. The

gentleman responsible for getting me into the

business is here and his name is Armand Morin.

He’s going to speak to you tomorrow.

I taught myself how to program. That was my

saving grace. I always liked computers, technology

and direct mail. The man who’s become one of my

greatest mentors and friends to this day is Joe

Sugarman, the BluBlocker sunglasses guy. I used

to love his ads. I would buy magazines or study

them in the library.

My first Internet marketing event was an Armand

Morin event and that’s where I got to see all the

gurus on stage. I can remember thinking I could be

doing that too. I’d love to do that some day. That

was the first time I’d even considered the idea of

speaking and presenting but I didn't know what yet.

Do you remember Bingo cards those little cards with

little numbers? I used to circle all the numbers to

get all the direct mail. My mother thought I was

completely insane and I’d get a box of mail every

day and look through it.

Armand is in the back, you’ll meet him tomorrow,

he’s a great guy you’ll love him. I met a lot of the

people that are now my mentors and friends in the

industry.

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I’ll cut to the chase. At the end of the day I love to

teach more than anything in the world. I didn't

discover that until later on, because I was so bad in

school. The greatest experience in life is the

moment when you're speaking to a live audience

and you see the lights go on, the switch turns on and

you see the stars, sparkle and glint in the eye and

it’s like a world opens up.

I’m going to share a story about how Vivian became

an expert and authority on Africa and running a

nonprofit. I’m going to share with you a story of

layers. I’ll give you some ideas today and I’ll get

back to those, and also some concepts you can

leverage and use yourself on multiple layers. I’ll

explain this as we move forward.

Giving back is a great thing. What I love about

Brendon’s audience, his friends, I know that you're

about giving back and operating on a higher level.

This is a higher vibrational community.

There are some great lessons you can directly

leverage and use to make money in this first story as

well as to give back on a massive level and how to

leverage and become an expert and authority.

When you have the ability to give back on a larger

scale than a small tithe but you can give on a

massive scale - my wife has a foundation called the

Just Like My Child Foundation. We’ve been doing

some fun work.

The story begins. My wife Vivian’s parents are

Holocaust survivors so she has a unique

experience. She has basically no living relatives to

speak of. One morning she woke up, it was in the

middle of the night at about 4:00 A.M. in the

morning, and she said, “Mike, I have to go to Africa.”

I asked, “Why Africa?” I’d never argue with

this woman. You’ll meet her and she is a

powerhouse. She’s a nice Jewish girl raised on the

Upper East Side in Manhattan, in Spanish Harlem.

She’s a tough chick.

The greatest gift is when you go into a place where

there is hopelessness and the people see hope for

the first time and they know they can give to their

children and they know they're not going to die.

That is the greatest experience I’ve ever had in my

life.

She went to the Agape church and she met Dr.

Michael Beckwith and the whole clan and ended up

going on a little trip to Africa. Along the way she met

an interesting photographer which went to Senegal

and then to Uganda and she wound up at a little

hospital run by Catholic nuns called the Bishop Asily

and they were delivering babies by kerosene light.

I believe we live in the greatest moment in human

history, the ability to communicate and share our

message and our information with the entire

connected planet. We also live in a time when

individuals can make massive, incredible life

changing impact easily. I’ll show you some proof of

that in a moment.

This is Baby Christina, a day old and her mother

died in childbirth. This was continually happening.

Simple stuff, but people die of the craziest stuff in

poorer regions.

My hope is that we all recognize that we have a

responsibility to generate as much wealth as

possible, share great things and give back to those

who are less fortunate than ourselves. Despite the

buzz that goes on about capitalism being bad and all

this other hokum, it is the most effective way for

ordinary folks to do extraordinary things.

They were feeding her glucose water just to keep

her alive, because they didn't have any formula, etc.

They went into town and got her some milk. She

asked the nuns, “What can I do that will have the

greatest impact possible?”

All of us have the ability to operate on a high and

ethical level and give back on a massive scale. I

have seen it for myself and I’ll talk about it a bit more

but the key, the secret to peace on this planet is the

destruction of ignorance, not terrorism.

You must understand, the nuns there are used to a

bunch of white people coming over saying we're

going to do great things for you and then they

disappear. The hope level goes up and then down.

This is their life. It’s a saw mill. People are dying

around you all the time.

Terrorism is a byproduct of it. That’s my opinion of it

anyway and that’s all the political conversation I’ll

give you tonight.

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They said they needed electricity. In Uganda the

electricity runs about four or five hours a week

sometimes so Vivian came back with a mission.

They asked if she would like to come to Detroit to

speak at a fund raising event as an expert and talk

about what’s going on in Africa. She’s thinking,

“You're Africans. Why are you talking to a Jewish

broad?” but she said yes. They paid her flight, gave

her $7,000 toward her generator project and she

wanted to raise $30,000.

While she was there, I gave her a little video camera

and as she would say at the time she was one of the

worst camera operators alive, but she did capture

some experiences while she was there. She was

trying to think who she knew to help make the dream

come true and raise some money. This was before

we were stating to roll in it so to speak.

The bottom line is that this happened multiple times.

Her video was showing up first in Google. I just

grabbed these from the Google video page, but in

Google itself she was showing up. Presumably, I’m

sure they were looking for some angle on how they

could get Angelina Jolie to speak at their little event

and thought well, we’ll take Vivian instead.

We hired a video editor on Craig's List for about

$500 who cut her footage into a story. She told her

story about what she saw and what happened to

her.

Thirty days later she had raised enough money.

When we go to Uganda we bring socks full of cash

over there, under the legal limit of $9,500 I might

add, per person. We convert it because you can’t

trust anything or anyone in these countries.

The layer story number one is learning to tell your

story. The story is what matters most. It’s bearing

witness as the old saying goes. Your experience

told from your point of view with passion, conviction

and authenticity is the fastest way to expose and

open your heart and give yourself completely. That

is exactly what she did.

There is Baby Christina two years later. How do you

like that? All fat and happy.

Here’s the trick layer. Here is her first video. If you

search for “Angelina Jolie Africa” in Google video,

her videos were often times showing up before other

“Angelina Jolie” videos. We named the video “The

Secret to Helping Africa like Angelina Jolie, Brad Pitt

and Bono from U2.”

This has been about three years since then. Let me

tell you another story. How many of you were at

Paid for Life this year? We did our second Paid for

Life this year. Again, layers.

Think about how you can leverage your expertise

and relationships. By the way, if Brendon hasn’t

talked about this, know that you are in a high level

room here with very conscious, intelligent people.

These are your partners in the future.

Since then, we’ve called this strategy “standing on

the shoulders of giants.” It’s a very common

strategy to use in the publicity world. You leverage

someone else’s name. By leveraging it, now your

name gets associated with some celebrities. You

can do it with integrity without running into copyright

and trademark issues.

Back when I was at my first Armand event, I met a

bunch of people. Frank Kern, the legendary

marketer is like the Bono of the Internet marketing

world. This guy is a super star of super stars.

You’ll notice her videos showed up in the top right

hand corner on Google video. The bottom line is

she ended up getting calls from the media as an

expert. They asked her if she’d like to talk to us

about Africa, Aids and poverty and she said, “Of

course.”

We did our first event and raised $115,000. We did

this event and charged $1,000 per person, limited it

and taught a very cool concept which we call the

Paid for Life System How to Create Products and

Sell Them Online, Turning Your Know How into

Products and Selling Them .

Here you can see one of her videos where she was

called in, went on television and told her story? She

ended up getting a call from a group of African

businessmen out of Detroit who live in San Diego.

This year we raised over $300,000 and Brendon and

I did it together, but we brought in some other

experts. We brought in John Carleton, Russell

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