3-act-play.pdf

Act 1

"Setting the Stage"

Act 1 - PART 1

The Problem Summary

Act 1 - PART 2

The Solution Summary

Act 1 - Part 3

The Example Summary

We've just set up (or teased) the transition into Act 2

We've just shown how the Good Guy (Protagonist) defeats the Bad Guy (Antagonist)

Act 2

"The Drama Unfolds"

We've been introduced to the Charters and the problems.

Now, we watch the characters in action

Sort of like an extended chase scene

Act 2 - Part 1

Apply The Solution to the Problem

Show how the solution solves even MORE than just the main Antagonist

Act 2 - Part 2

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The Turning Point

You need to validate the viewers investment of time and interest

Satisfy the Viewers Intellectual Curiosity about "Why things work"

Act 2 - Part 3

Review the Benefits of the Solution

Provide "Case Study" Evidence

You're setting the viewer up for "What's in it for me?"

Act 3

"Whats going to happen?"

Act 3 is the payoff to the Story AND to the Viewer

Act 3 - Part 1

Applying the WIN

SHOW the Result Visually

Don't TELL - SHOW

The Character is fully developed

It has overcome the antagonist

Act 3 - Part 2

And now, the conclusion

Generate Excitement and Hope for the Sequel

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The Sequel is Results in Advance

You showed them this video so they could achieve the same results on their own

Properly done, the VIEWER becomes the Hero

Epilogue

CALL TO ACTION

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G.U.T.S.

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