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Product Selling Points
BMW  Series
Coupé
March 2011
Product
Argumentation
Sheer
Driving Pleasure
Management
Marketing
Sales
New Automobiles
Sales
Used Automobiles
After Sales
Administration
THE NEW BMW  SERIES COUPÉ.
TOUCHES YOUR SENSES. QUICKENS YOUR PULSE.
BMW EfficientDynamics
Less emissions. More driving pleasure.
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CAPTIVATING DESIGN.
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BREATHTAKING
TEMPERAMENT.
The new BMW 6 Series Coupé is a dream car. It’s simply breathtaking. On the one hand, it is a
perfectly designed coupé that features exclusive equipment and allows extremely comfortable
travelling. At the same time it is a spirited premium sports car that leaves no wishes unfulfilled. Using
flowing lines, sporting proportions and an exclusive design language, its designers have created
a masterpiece that combines aesthetic appeal and dynamic ability. The high-quality interior, torquey
engines, perfect roadholding and comprehensive BMW ConnectedDrive package create an
unmatched driving experience.
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THE MAIN SELLING POINTS AT A GLANCE
FIVE FACTS.
Design
MASTERFUL
AESTHETICS.
With its perfect coupé roofl ine and incomparably
aesthetic design, the new BMW 6 Series Coupé simply
exudes style.
ZERO WISHES
UNFULFILLED.
The new BMW 6 Series Coupé is a real masterpiece and another
eye-catcher in your showroom. It combines aesthetic appeal and
dynamic ability the way a dream car should. A perfectly designed
coupé with the athletic ability of an exclusive sports car. A breathtaking
and elegant vehicle that leaves a powerful impression. The following
pages detail the key selling points for this amazing vehicle.
Driver orientation
A SUPERLATIVE
COCKPIT.
The elegant driver orientation and perfectly designed
layout of all control elements guarantee driving pleasure
that begins as soon as one opens the door.
Driving dynamics
SUPERIOR HANDLING.
Dynamic rear-wheel drive, perfect axle load distribution,
superior chassis: the new BMW 6 Series Coupé ensures
perfect road holding.
BMW EfficientDynamics
THE MOST DYNAMIC
EFFICIENCY.
The TwinPower V8 engine and innovative
BMW Effi cientDynamics package ensure
that dynamic ability goes hand in hand with
superlative effi ciency.
BMW ConnectedDrive
PERFECT NETWORKING.
The comprehensive BMW ConnectedDrive package
offers advanced technologies. Further information
is also contained in the Product Selling Points for the
BMW 6 Series Convertible.
6
BMW 6 Series Coupé 7
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DESIGN
THE PERFECT COUPÉ
IN EVERY RESPECT.
Top selling point.
Breathtaking aesthetics, dynamic proportions,
an elongated and elegant shape with a perfect
coupé roofl ine.
The distinctive silhouette
visually makes the vehicle appear
longer, for an elegant and dynamic
look.
The pronounced Hofmeister
kink supports the gently dipping
coupé roofl ine, emphasising the
car’s forward urge.
The spoiler lip forms the
coupé roofl ine’s elegant
conclusion.
The side crease emphasises the
elongated, dynamic design language while
establishing a harmonious linkage between
the vehicle elements.
The “shark nose” angle of the
BMW kidney grille creates road
presence and expresses the car’s
forward urge.
Elongated and elegant, with a perfect coupé roofl ine, the BMW 6 Series Coupé is
both athletic and sensuous. Its distinctive lines, long wheelbase and short front
overhang harmonise with the body’s fl owing design: the bonnet forms a muscular
arch over the front axle before sweeping down towards the BMW kidney grille. The
fl owing coupé roofl ine encloses the occupant cell, ending in a graceful upward
curve at the rear.
The side crease makes the vehicle appear longer,
contributing to its dynamic wedge shape. This
emphasises the car’s athletic ability.
The kidney grille is divided into two sections. The
slats are slightly wider in the upper area and slightly
angled in the lower section, resulting in the sporty
“shark nose” looks of the front. This distinctive kidney
grille design also sets this car apart from other BMW
models.
8
BMW 6 Series Coupé 9
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