Data Mining Applications for Empowering Knowledge Societies [Rahman 2008-06-23].pdf

Data Mining Applications

for Empowering

Knowledge Societies

Hakikur Rahman

Sustainable Development Networking Foundation (SDNF), Bangladesh

InformatIon scIence reference

Hershey • New York

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Library of Congress Cataloging-in-Publication Data

Data mining applications for empowering knowledge societies / Hakikur Rahman, editor.

p. cm.

Summary: “This book presents an overview on the main issues of data mining, including its classiication, regression, clustering, and

ethical issues”--Provided by publisher.

Includes bibliographical references and index.

ISBN 978-1-59904-657-0 (hardcover) -- ISBN 978-1-59904-659-4 (ebook)

1. Data mining. 2. Knowledge management. I. Rahman, Hakikur, 1957-

QA76.9.D343D38226 2009

005.74--dc22

2008008466

British Cataloguing in Publication Data

A Cataloguing in Publication record for this book is available from the British Library.

All work contributed to this book set is original material. The views expressed in this book are those of the authors, but not necessarily of

the publisher.

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Table of Contents

Foreword .............................................................................................................................................. xi

Preface ................................................................................................................................................. xii

Acknowledgment .............................................................................................................................. xxii

Section I

Education and Research

Chapter I

Introduction to Data Mining Techniques via Multiple Criteria Optimization

Approaches and Applications ................................................................................................................ 1

Yong Shi, University of the Chinese Academy of Sciences, China

and University of Nebraska at Omaha, USA

Yi Peng, University of Nebraska at Omaha, USA

Gang Kou, University of Nebraska at Omaha, USA

Zhengxin Chen, University of Nebraska at Omaha, USA

Chapter II

Making Decisions with Data: Using Computational Intelligence Within a

Business Environment ......................................................................................................................... 26

Kevin Swingler, University of Stirling, Scotland

David Cairns, University of Stirling, Scotland

Chapter III

Data Mining Association Rules for Making Knowledgeable Decisions ............................................. 43

A.V. Senthil Kumar, CMS College of Science and Commerce, India

R. S. D. Wahidabanu, Govt. College of Engineering, India

Section II

Tools, Techniques, Methods

Chapter IV

Image Mining: Detecting Deforestation Patterns Through Satellites .................................................. 55

Marcelino Pereira dos Santos Silva, Rio Grande do Norte State University, Brazil

Gilberto Câmara, National Institute for Space Research, Brazil

Maria Isabel Sobral Escada, National Institute for Space Research, Brazil

Chapter V

Machine Learning and Web Mining: Methods and Applications in Societal Beneit Areas ................ 76

Georgios Lappas, Technological Educational Institution of Western Macedonia,

Kastoria Campus, Greece

Chapter VI

The Importance of Data Within Contemporary CRM ......................................................................... 96

Diana Luck, London Metropolitan University, UK

Chapter VII

Mining Allocating Patterns in Investment Portfolios ......................................................................... 110

Yanbo J. Wang, University of Liverpool, UK

Xinwei Zheng, University of Durham, UK

Frans Coenen, University of Liverpool, UK

Chapter VIII

Application of Data Mining Algorithms for Measuring Performance Impact

of Social Development Activities ...................................................................................................... 136

Hakikur Rahman, Sustainable Development Networking Foundation (SDNF), Bangladesh

Section III

Applications of Data Mining

Chapter IX

Prospects and Scopes of Data Mining Applications in Society Development Activities .................. 162

Hakikur Rahman, Sustainable Development Networking Foundation, Bangladesh

Chapter X

Business Data Warehouse: The Case of Wal-Mart ............................................................................ 189

Indranil Bose, The University of Hong Kong, Hong Kong

Lam Albert Kar Chun, The University of Hong Kong, Hong Kong

Leung Vivien Wai Yue, The University of Hong Kong, Hong Kong

Li Hoi Wan Ines, The University of Hong Kong, Hong Kong

Wong Oi Ling Helen, The University of Hong Kong, Hong Kong

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