Engine technology (23).pdf
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MARCH 2009
LEGISLATION
Future regulations could
stimulate future technology
CYBER TIRE
Pirelli’s tire with memory
TIRE TECHNOLOGY AWARDS
Winners and reactions
Factory
INTERVIEWS
Peter Becker
Apollo
Mike Wischhusen
Michelin North America
Paul Brown
TARRC
Alexis Karolides
Rocky Mountain Institute
Oluremi Olatunbosun
University of Birmingham
fresh
The latest technologies can improve your facility’s
environmental status and your balance sheet
IN THIS ISSUE
M
A
R
C
H
2
0
0
9
COVER STORY
32 Greener factories
Max Glaskin investigates the environmental and fi nancial benefi ts of cleaning up your act
20
LEGISLATION
LEGISLATION
Legislate
REGULARS
4 Update
News round-up: the 2009 Tire Technology International
Awards for Innovation and Excellence, Pirelli’s China
Tire Campus, third-generation runfl ats, a Tire
Technology Expo 2009 news special, and more…
Columns
16
Williams: Tread legislation
18
Walter: Zinc about it
50 University focus: Illinois, USA
Research at the Illinois Center for Transportation has
found that for trucks, one tire really is better than two
54 Tire legends: Bill Milliken
Also a dynamics legend, Milliken has had a smashing
time playing with his beloved automobiles and aircraft
56 Production update
Global news, including Bridgestone’s synthetic
rubber plant, Rhodia’s new R&D center, and
Wacker and Dow’s joint venture
58 Bulletin board
Products and services for the tire industry
64 Tire tail
David Smith, managing director of Continental
Tyre Group UK, shares his views and passions
to stimulate
Pending and probable legislation on tires is often seen as a
threat, but it could serve as a technology driver and stimulate
the development of a sophisticated tire of the future
by Roger Williams
T
he global tire industry and its
suppliers are still digesting the
recently published progressive
introduction of tire and material
legislation, not to mention the recession,
and this may not be the time to consider
what might be next for tire and tire-related
legislation. Yet if the tire industry is not
proactive, others certainly will be.
Any proposed legislation has a lengthy
period of discussion and consultation,
and perhaps the next round of tire
legislation will have a global authority,
making the discussions longer, but
perhaps resulting in more meaningful
legislation and lower costs to the industry.
We now have the timescales set for
the introduction of the three main thrusts
of legislation: the EU regulations, the
REACH regulations, and the TREAD Act.
Yet any analysis of the justification for
the above may well lead the tire industry
to consider, or perhaps fear, future
legislative proposals.
The existing proposals will have
a global effect on the tire industry and
on research and development costs,
conformity testing, and application in
the market. Already the USA is suggesting
toxicity regulations that may be similar
to the REACH regulations.
Andrew Fasey of Protection Through
Knowledge Ltd (PTK) in the UK states,
“REACH can be seen as regulatory
‘product stewardship’. It is an added
pressure on already hard-pressed
resources, and non-compliance by
companies or others in their supply
chains is not an option. Removing
yourself from the huge EU market at the
time of an economic downturn would
appear to be commercial suicide.”
All the new proposals are propelled
by three drivers, namely safety, the
protection of the environment, and the
health of the population. There is no
reason to suspect that these themes
will alter when legislators consider
what comes next.
There have been calls for a delay in
the introduction of new legislation due to
the economic downturn. From a research
and development aspect this is perhaps
the best time to prepare for the new
proposals. Certainly those who survive
the rigors of a recession and come out
successful will be those who have taken
the opportunity to do their homework
in the relatively quiet time.
In the UK, the government has
announced targets that aim to reduce
carbon emissions by 40% within the next
few decades. Achieving this will mean the
end of conventional fuel-driven engines
for transport. Clearly R&D activity will be
greatly stimulated by such an objective.
The moves to global discussions
concerning the introduction of tire
standards that show at least some
uniformity in a global sense are to be
0
Tire Technology International
March 2009
Tire Technology International
March 2009
1
“Legislation has the power to
drive technology and, in the case
of the tire, completely change
the performance”
Roger Williams,
associate editor
38
Tire Technology eXPo conference
Tire Technology eXPo conference
“A simple and effective method has been developed
for tire finite element modeling by extracting accurate
tire cross-section data using image processing”
“The
tire industry has the
experts and they need to
be a part of the legislative
process”
“The tire/wheel
assembly is a critical
component in providing
good ride, which is a
requirement for all road vehicles, particularly
automobiles and light trucks”
“Extended mix cycles
are not required, saving mixing time and costs”
Talking
heads
Talking
heads
Talking
Everyone at the Tire Technology Expo 2009 Conference had something to say.
Here, four industry heavyweights share their opinion on the latest developments
38 Tire Technology International
March 2009
Tire Technology International
March 2009
39
“A simple and effective method has
been developed for fi nite element
modeling by extracting accurate tire
cross-section data”
Oluremi Olatunbosun,
University of Birmingham
Tire Technology International
March 2009
1
IN THIS ISSUE
Editor’s note
T
he headlines are still dominated by financial news,
FEATURES
14 Tire Technology Awards
Read about the reactions of the proudest people
in the tire industry, the award winners
20 Legislation
Roger Williams embraces the possibilities that future
legislation might bring to the tire industry
24 Interview
Apollo Tyres’ new chief of research and technology,
Peter Becker, is looking forward to a strong future
38 Conference insight
The Tire Technology Expo Conference was full of insight
and technology: we selected four of the many highlights
44 Advertising
Want to see how tire technology has been perceived
through the decades? Look at the advertising
48 Pirelli Cyber Tire
Michael Scarlett investigates Pirelli’s Cyber Tire,
which boasts ‘memory’ to aid vehicle safety
telling us what tough times we’re going through.
It’s certainly a bad time to be selling luxury
watches or superyachts, but the common
complaint by tire manufacturers of their product being
a mere distress purchase for most buyers is exactly why
the industry should be safe.
As Coos Spanjer, president and CEO of VMI said when
accepting his prize at the Tire Technology Awards for
Innovation and Excellence (
see page 14
), “Tires are needed.
Only ships, trains and donkeys do not need tires for
transportation. I believe the tire industry will survive,
so look ahead, and in any idle period, use this time
to develop new products.”
Wise words from someone who certainly knows his stuff.
Another expert seeing the bright side of things is Thierry
Materne from Dow Corning, who stated at Tire Technology
Expo (
see page 28
): “Customers realize that now is the time to
innovate and be a little bit braver than before, because they are
expecting change.”
Like Spanjer and Materne, we are all expecting change
in the tire industry, mainly in the form of tighter legislation
around the world, and this slightly quieter period might be just
what’s needed to allow spare capacity to be used for research
activity. Indeed the ‘stick’ of legislation is driving companies
towards the promise of the ‘carrot’ of greater profit.
We at
Tire Technology International
are no exception to this
time of greater development. While we never have a quiet
period, we have been developing new technology, in the form
of a new web site (www.TireTechnologyInternational.com),
which features a digital version of the magazine, regular news
updates, exclusive content, a recruitment section, and more.
I look forward to uploading a lot of exciting headline news
on to the web site over the next year. Remember, just as money
makes the world go round, so do tires. Get to work!
SUPPLIER INTERVIEW
28 Dow Corning
Big things are happening in the world of silane and
silicone according to Dow Corning’s Thierry Materne
Adam Gavine
Editor
Proofreaders
Aubrey Jacobs-Tyson, Frank Millard
Production manager
Ian Donovan
Production team
Joanna Coles, Lewis Hopkins,
Carole Moyse, Emma Uwins
Art director
Craig Marshall
Art editor
Andy Bass
Design team
Louise Adams, Anna Davie, Andrew Locke,
James Sutcliffe, Nicola Turner, Julie Welby,
Ben White
Sales director
Colin Scott
Circulation
Adam Frost
Managing director
Graham Johnson
CEO
Tony Robinson
Tire Technology International
is published
quarterly together with an Annual Review.
Printed by William Gibbons, Willenhall,
West Midlands, WV13 3XT, UK, and
distributed by US Mail Agent, Clevett
Worldwide Mailers LLC, 7 Sherwood Ct.,
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Subscriptions £50/US$105 per year:
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,
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ISSN 1462-4729
Tire Technology
International
. This publication is
protected by copyright © 2009
The views expressed in the articles and
technical papers are those of the authors
and are not necessarily endorsed by the
publisher. While every care has been
taken during production, the publisher
does not accept any liability for errors
that may have occurred.
Contact:
Tire Technology International
,
Abinger House, Church Street, Dorking,
Surrey, RH4 1DF, UK
tel: +44 (0)1306 743744
fax: +44 (0)1306 742525
editorial fax: +44 (0)1306 875824
email: tire@ukintpress.com
Published by
Editor
Adam Gavine
Deputy editor
Jon Lawson
Associate editor
Roger Williams
Editorial assistant
Bunny Richards
Contributors
Brian Cowan, Keith Read, Ian Salusbury,
Joe Walter, Saul Wordsworth
Chief sub-editor
Alex Bradley
Sub-editor
William Baker
Member of the Audit
Bureau of Circulations
2008 average net circulation: 6,067 copies
2 Tire Technology International
March 2009
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