Seo Elite Guide.pdf

Fool Proof SEO Elite Success Blueprint

01/21/2005

By reading and putting into action EVERYTHING taught in this course,

you WILL see results. The information contained here may seem basic

to some, advanced to some, and may even sound like common sense

to some...

but I tell you from experience that everything I'm about to teach you

works very well, and will set a solid foundation to build your SEO

knowledge upon. These are things that you absolutely must know in

order to rank well and get the most out of SEO Elite. So, I highly

suggest you print out this material, grab a cup of coffee and spend the

next hour or so really soaking up everything I'm going to teach you.

Enjoy!

Brad Callen

Bryxen Software, Inc.

http://www.seoelite.com

Fool Proof SEO Elite Success Blueprint - Chapter 1

"Optimize The Wrong Keywords And You'll Likely

Never See Results ..."

Note: Before you begin, if you're NOT 100% serious about getting your website to

the top of Google, don't read another word. Only read on if you plan to put into action,

everything I will be teaching you. It's best to print this blueprint off, highlight areas and

take notes as you learn the exact steps needed for a top Google ranking.

Ok, on to chapter 1...

If you're anything like me, you've probably created a brand new website, Submitted it to

a few search engines and hoped that people would mysteriously show up at your site

and buy whatever it is you were selling.

After a couple of weeks go by and only a few stray people show up at your website, you

decide to try and "optimize" your website around your main keyword in hopes that you

just might rank well in 1 of the millions of search engines. Another couple of weeks go by

and still no luck.

At this point you probably give up and decide to either build another website around a

different target market or just lose all hope and quit. Well, news flash, as you've probably

figured out by now, this is not the way to go about doing things.

Let me give you a specific example of what your very first steps MUST be

when creating any website.

In our example, let's create a weight loss related website. Our weight loss related

website will primarily sell a weight loss eBook. Before we start creating and collecting

content for the website we need to do a little keyword research. This is VERY important

and should not be skipped. To do our keyword research we need to visit a few websites.

The first of which should be http://www.goodkeywords.com .

They have a very good keyword tool and best of all, it's free! Once we've downloaded

this software, we can enter the most generic keyword for our website into the software.

In our example, our keyword would be "weight loss".

You'll notice that in the screenshot below, Good Keywords will return a list of related

terms. The "count" column will then show us how many times the specific keyword has

been searched for the previous month within the Overture.com search engine.

Generally, you can take that number times 8, in order to estimate the number of times

that keyword has been searched within Google for the previous month.

You'll notice that weight loss was searched 1,356,100 times during the previous month.

Do NOT start off by optimizing for the keyword "weight loss"

Why? you ask... If a keyword is searched that many times in Overture, then 100 times

out of 100, the competition you will have to outrank will be extremely fierce. This is not

something you should try to take on right away.

Let's take a quick peek at Google so I can show you exactly how many websites are

competeting for this keyword. If we go to Google and enter "weight loss", you'll see there

are almost 20 million websites competing for this keyword phrase!

I don't know about you, but that's an aweful lofty goal to start with.

By the end of this course, you will be able to eventually target HUGE keywords such as

"weight loss", but it's always best to start off on the keywords with less competition. Get

some traffic with those keywords, and THEN you can focus on the larger keywords.

Ok, so back to finding which keywords we want to target.

If we scroll down, we can find some more specific keyword phrases like "weight

loss story", "weight loss picture", and "safe weight loss".

These could be possible keywords we should target to begin with. Once we have our list

of 3 to 4 keywords, we need to go to Google and check out the competition to see

exactly how hard it will be to optimize for the specified keyword.

We'll begin with the keyword "weight loss story" because people looking for

weight loss stories are more than likely trying to find out how to lose weight and

may buy your weight loss eBook.

You'll notice that the #1 ranked website for "weight loss story" is:

http://www.runwalkjog.com/weight_loss_success_story.htm which is not a top level

webpage, meaning it's not simply http://www.runwalkjog.com

This is good news for us because, typically, if a website's subpage is ranking well in

Google, we have an immediate advantage if we choose to target the same keyword with

our homepage (i.e. www.domain.com). For now, just take my word on this , as I will go

into more detail why it's usually easier to rank well for your homepage than any other

webpage on your website.

You'll also notice that the website has a Google Page Rank of 4.

Note: Here's a quick definition of Page Rank. Page Rank is Google's way of giving a

specific value to how popular your website is. It is based on the number of "votes" other

websites cast for your website. A "vote" is simply when another website places a link on

their website that is pointing to your website. Generally, the more "votes" or links you

have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of

the many factors that Google takes into account when ranking websites.

In order to see your own Google Page Rank, as well as others, you must have the

Google Toolbar installed on your computer. You can get that for free here: http://toolbar.

google.com

Seeing that the #1 ranked website for this keyword only has a Page Rank of 4 is also

good news for us, because a Page Rank of 4 should be easy to obtain. Remember, the

ONLY way to increase our website's Page Rank is by getting other websites to link to us.

Later, I'll teach you the right way to get thousands of links pointing to your website in a

matter of a few days.

View The Source Code

Next we need to view the source code of this website by clicking "view", then "source"

within our web browser as shown below:

This will open up a text file for us to have a look at and see if this website is actually

optimizing their "Onpage Optimization factors".

* Side Note: There are 2 types of optimization, onpage and offpage optimization. We'll

cover offpage optimization in the following lessons.

As we view the source file from this website, we need to look for a few things.

Whether or not they are using <h1> header tags and are placing the keyword

"weight loss story" within those tags. In this case, they are not... AND they aren't

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