sponsorship-brochureSouthampton fc.pdf

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“Everyone is talking about
Southampton Football Club.
Over the past three seasons our exciting brand of football has
accelerated us from League 1 to the top of the Championship,
with a place in the Barclays Premier League guaranteed. Our
outstanding progress has caught the imagination of people
who follow football up and down the land, inviting admiration,
respect and applause. Our vibrant performances on the ield
are mirrored by a dynamic management structure behind the
scenes. We are as passionate about becoming the best as we
are about establishing a robust business culture. We have laid
down the foundations, and now we are building for the future.
Since securing a place in football’s elite division, our club now
stands shoulder to shoulder with the best in the world. I’d like to
show you how our club has become the blueprint for setting new
standards in excellence, while at the same time matching success
with commercial stability.
In a very short time we have forged a shining example of business
and sport united in ambition. We’d love you to become a part of it.”
Southampton Football Club is a brand with great heritage; in
tandem we continue to build a stronger, more commercially
orientated brand which will be the footprint for our journey to
become the best.
Nicola Cortese
Executive Chairman
Southampton Football Club
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“ The best in class both on and of the ield of play .”
Nicola Cortese - The Daily Telegraph, 13th April 2012
Contents
The Southampton Way
8
Building The Brand
10
Back On Top
12
Suite Success
14
Explosive Results
16
Business Matters
18
A Worldwide Audience
20
Opportunities For You
22
New Era, New Vision, New Opportunity...
24
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“Behind two huge red gates is a sign that boldly reads...”
The Southampton Way
Nicola Cortese, December 2011
The Pursuit Of Excellence
The passion is contagious. From the moment
you enter the stadium you can feel it and you
know it is going to be a big day. Our superb
facilities and irst-class service will ensure it is
a day you will never forget.
We value the place Southampton FC has
in the hearts and minds not just of our
fans, but also of the wider community. As a
professionally run business we will not take
inancial risks. Our clear strategy for the future
is built on planning, research, organisation,
and an unbreakable team spirit. We have
an obsession with detail. When we make
decisions, we leave no margin for error.
We are proud of doing things diferently at
Southampton. Our club is a business and
we have a deinite corporate structure. The
players who represent us on the football
ield are part of a larger, fully integrated
organisation, which is designed to be world
class at every level.
Our aim is to partner with commercial
organisations that embrace the ethos of the
Southampton Way. We move towards a future
full of opportunity, with a shared vision and
culture of innovation, professionalism and
responsibility both on and of the pitch.
Our heritage spans 127 years. We have
huge respect for our history. Yet we are also
conident in and ambitious for the future.
Innovation is at the heart of what we do, but
we are happy to learn from others, take what
works and improve on it.
8
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