Cross-Cultural Notes for Better Presentations.pdf

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by Andrew D. Miles
Cross-Cultural Notes for Better Presentations
Copyright by Andrew D. Miles and English for Business
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Cross-Cultural
Notes for Better
Business English
Presentations
C o p y r i g h t b y A n d r e w D . M i l e s , B a r c e l o n a , 2 0 0 7 .
A l l r i g h t s r e s e r v e d . N o p a r t o f t h i s p u b l i c a t i o n m a y b e
r e p r o d u c e d , s t o r e d i n a r e t r i e v a l s y s t e m , o r t r a n s m i t t e d ,
i n a n y f o r m w i t h o u t w r i t t e n a u t h o r i z a t i o n f r o m t h e
a u t h o r .
C o v e r p h o t o g r a p h b y A n d r e w D . M i l e s
w w w w . m a d r i d e n g l i s h . n e t
Cross-Cultural Notes for Better Presentations
Copyright by Andrew D. Miles and English for Business
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1. SET YOUR OBJECTIVE
Before planning your speech, please answer these questions:
What do I want to get from this speech? What’s my
objective?
What are the public expecting from me? What is their
objective?
How can I make the aims of the public match my own?
2. GET TO KNOW THE PUBLIC
You are speaking because people have decided it’s worth their while
to listen to you. Therefore, find out:
How many people there will be: You need to prepare
handouts, plan movement and foresee questions.
Who these people are: Managers or clerks? What’s their
level of expertise? This will help you decide what to include
or leave out.
Also, you must to know which type of speech they’re
expecting. Will this be an information session? A sales pitch?
An admonishment? The style of your words will depend on
the kind of address.
3. DESIGN YOUR VISUAL AIDS
Visual aids are important, especially for foreign speakers, as they
help to clarify and strengthen your message. However, keep them as
simple as possible and remember that pictures and charts are only
relevant
if
they
reinforce
a
proposal
,
make
information
comprehensible or provide examples.
Cross-Cultural Notes for Better Presentations
Copyright by Andrew D. Miles and English for Business
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4. VISIT THE VENUE
If possible, have a look at the place beforehand. Check the
following:
Do all the electronic devices work?
Can everyone see the speaker?
Can everyone hear?
Are there markers for the flipchart?
Is there an eraser for the whiteboard?
Is there enough room on the stage for me to walk?
Can I move amidst the public?
Do they have a lectern or a desk?
Where can I place my visual aids?
5. DRESS FOR THE OCCASION
Try to follow international standads and don’t forget good,
comfortable shoes. You might have to remain standing for some
time and shoes are right in front of the public.
Do not wear too much jewellery, as
light could glitter on your necklace or
earring and deviate attention from
your lips to your gems. People should
remember your ideas, not the size of
your pendant.
Andrew’s note:
Remember that
good perfume
comes in expensive
bottles, so always
wear quality
accessories and
garments.
And don’t touch your clothes while
you speak! It invites listeners to move
their gaze from your lips to your
hands.
Cross-Cultural Notes for Better Presentations
Copyright by Andrew D. Miles and English for Business
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6. WATCH YOUR IMAGE
Your words are more important than your aspec. However, if
listeners don’t like what they see in your appearance, hear in your
voice or feel in your movement, they may not care what you say.
Their minds might have already been made up before you express
your ideas.
The right image conveys trust. The wrong image conveys
doubt.
You never get a second chance to make a first impression.
The way you look, smell, sound and move can determine the
success of a first meeting. Importance wanes after that, but
never disappears.
7. VISUAL FACTORS
There are several visual judgment factors that affect the way
listeners form an opinion on you:
Ethnic origin, including skin colour is one of the first
characteristics people notice. In most countries, higher
credibility is given to majority racial groups.
Gender is another clearly visible element. In some cultures,
males still project more authority than females for both male
and female listeners.
Age is also important, whereas being older carries more
authority than being younger. On another line, most people
will listen more readily to speakers around their own age
group.
Cross-Cultural Notes for Better Presentations
Copyright by Andrew D. Miles and English for Business
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